Why are fantasies so suited to franchises? The genre offers many obvious advantages. Fantasies are assumed to appeal most to the teenagers and young adults who have since the 1980s been the demographic sector of greatest interest to Hollywood studios because they had the highest moviegoing frequency and considerable disposable income. Moreover, fantasies lend themselves to a broad range of merchandizing, and fantasy fans tend to collect things. We do not see action figures of the characters in A Beautiful Mind, a film that also lacks the potential for tie-ins with fast-food chains and other producers of publicity-generating ancillary products, especially videogames. Another advantage is that in most cases where a film attracts repeat viewings, it is young people who are going more than once--as in the case of the teenage girls who go to LOTR over and over to see Orlando Bloom (playing Legolas). Young people are more likely to purchase DVDs than VHS cassettes, and the industry would like nothing better than to have the new format take over completely, given that the manufacturing cost per unit is lower and sell-through prospects are more robust. (2) If fantasy films are adapted from popular literature or comic books, some among their existing fan audience will be willing to provide free publicity on Websites. Certainly, fans in various genres provide this sort of publicity, but fantasy series tend to foster an interest in esoteric knowledge (e.g., studying Klingon). The same sort of self-proclaimed geekiness that leads people to construct Websites also tends to be found among fantasy fans. Fantasy films...
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